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David Reed is a Director at the European Parliament Financial Services Forum (EPFSF) and Senior Partner at Kreab Worldwide, leading the Financial Services, Technology & FinTech Practice. With a background in financial services, digital, and fintech policy, regulation, and public affairs, David has also worked at the European Commission, Financial Conduct Authority, and various other organizations. David holds a degree from The University of Edinburgh and is affiliated with ACCA and King's College School Wimbledon.