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Ashley Ritchie-Douvas has over twelve years of work experience in marketing and product management. Ashley began their career in 2008 as a Marketing Consultant for Creative Management Group. In 2010, they moved on to become a Marketing Manager for Covidien (Medtronic Minimally Invasive Therapies Group). In 2011, they were hired as a Senior Product Marketing Manager for Together Labs (DBA IMVU). In 2013, Ashley took on the role of Product Manager, Merchandising and Monetization for Gaia Interactive. In 2014, they were promoted to Director of Marketing for Together Labs (DBA IMVU). In 2016, Ashley moved to TripAdvisor as the Director of Product Marketing, Viator. In 2017, they became the Head Of Ecommerce and Digital Marketing, Giro Sport Design for Vista Outdoor Inc. In 2021, Ashley was hired as the Director, Product Lifecycle Marketing for Slickdeals. Most recently, in 2022, they were promoted to Chief Marketing Officer for The Krazy Coupon Lady.

Ashley Ritchie-Douvas received a B.S. Business with a Marketing Emphasis and Project Management Certificate from the University of Colorado Boulder. Ashley also obtained a Bachelor of Science (B.S.) in Marketing from the University of Colorado Boulder - Leeds School of Business. Additionally, Ashley obtained certifications in Operations Information Management from the University of Colorado Boulder and Pragmatic Product Marketing from Pragmatic Marketing.