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Liah Yoo has worked in the beauty industry for nearly a decade. Liah began their career in 2013 as an E-Commerce Strategy & Management at AMOREPACIFIC. In 2015, they became a Content Creator for YouTube, based in NYC and Seoul. Liah quickly became one of the top international beauty YouTubers with a growing audience around the globe. In 2017, they founded and became the CEO of Krave Beauty, a skincare brand created by Liah Yoo. Currently, they are a Managing Partner at PressResetVentures.

Liah Yoo obtained their Bachelor of Arts degree in Spatial Design from Ewha Womans University between 2008 and 2013.