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Mayur leads Kraken’s brand, product and growth marketing efforts to advance the company’s mission and become the crypto platform of choice for consumers, creators and professional investors.

As an engineer who evolved into a marketing and growth leader, Mayur’s efforts to combine data, technology and storytelling have been instrumental in growing consumer and technology brands. He joined Kraken from Gannett, USA Today Network, where he led the company’s transformation from an advertising-led media company to a subscription-led content platform obsessed with user value.

Prior to that, Mayur held key marketing and growth leadership roles at Freshly, Spotify, Healthgrades, Kimberly-Clark and SapientNitro. As the Global VP for Growth and Marketing at Spotify, he led the expansion of both its free and premium products. In this role, he was responsible for performance, retention and product marketing together with data science and analytics. Throughout his career, Mayur has been recognized for his achievements in marketing by Forbes, Harvard Business Review (HBR), The Economist and other prestigious publications.