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Niharika Jain is an experienced professional in content creation, social media strategy, and brand management. Currently serving as a Content and Social Media Coach at Kraftshala since December 2022, Niharika conducts feedback sessions and mock interviews for students in the Marketing Launchpad Program. Niharika also works as a Brand Specialist at Rato Communications, where responsibilities include developing brand identities and persona-based go-to-market strategies for tech businesses. Prior entrepreneurial experience includes founding Gift of Words, an e-commerce venture focused on personalized gifts. Niharika has held various roles including Content Manager and Content Writer at Pidge, Features Writer at The Hindu, and numerous internships in legal and marketing fields. Niharika holds a BBA.LLB degree from Vivekananda Institute of Professional Studies and completed a Professional Brand Management course at Kraftshala.