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Matt B. has extensive experience in analytics and market insights, currently serving as Value Creation Analytics Manager and previously as Market Insights Manager at KP Snacks since February 2019. Prior to this role, Matt B. held positions at IRI, including Senior Insight Manager and Insights Manager, from October 2015 to February 2019. Earlier career experience includes roles at GfK as Account Manager and Account Executive from March 2013 to October 2015. Matt B. holds a Bachelor of Science in Psychology from Lancaster University, completed in June 2012, and has A Levels from Collingwood College, completed in June 2008.