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Yigit Tuncer has worked in the digital marketing field since 2012. Yigit began their career as a LinkedIn Ad Operations Executive and Facebook Ad Operations Executive at PUBLIK Digital Agency. In 2014, they moved to Wanda Digital as an Account Executive and byGO digital as a Performance Marketing Team Manager. In 2017, Yigit Tuncer took on the role of Digital Marketing Manager at Sinemia, where they were responsible for the growth marketing strategies of Sinemia Movie Ticket Subscription app in Turkey. Yigit launched the business in the US, Canada, UK and Australia in August 2017 and led the marketing and creative team. In 2021, Yigit Tuncer became Digital Marketing Manager at Nationale-Nederlanden and in 2022 they were appointed Head of Performance Marketing at KoRo.

Yigit Tuncer obtained their degree in Business Administration with a focus in International Relations and the European Union from Izmir University of Economics between 2005 and 2010. Yigit also holds certifications in Advertising on Facebook, Advertising on Instagram, Advertising on LinkedIn, and Marketing Attribution and Mix Modeling, all obtained from LinkedIn in February 2022.