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Nicole Wijbrands is an experienced professional in marketing and category management, currently serving as Adviseur kind planning at Korein since January 2021. Prior to this role, Nicole held several positions at Lekkerland from November 2009 to July 2020, including Category Manager, Account Manager, and Sales Support. In the role of Category Manager, responsibilities included managing the Electronic Value product group and overseeing procurement conditions and assortment improvements. As an Account Manager, duties involved relationship management and supporting contract negotiations. Nicole's academic background includes a Master of Science in Marketing Management from Tilburg University and a Bachelor’s degree in Marketing Management from Fontys University of Applied Sciences.