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Hwayeon (Zoe) Choi is an experienced social media marketing professional with a strong background in digital marketing and content creation. Currently serving as the Social Media Marketing Manager at Korea Content Platform, Inc. since January 2018, Hwayeon effectively manages KOCOWA’s Official English Facebook Page and Twitter, achieving significant growth in followers. Previous roles include Digital Marketing Assistant at Recobell - Yellow Digital Marketing, where Hwayeon assisted in search advertisement and ad copy drafting, and Social Media Manager at KBS, overseeing KBS World’s social media platforms, notably doubling Facebook followers. Hwayeon also contributed as an intern at the Korean Culture Center in Washington, D.C., and as a Press Manager for the Incheon 2014 Asian Games. Hwayeon holds a Bachelor's degree in Communication Studies from UCLA.