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Sarah Astari has a diverse work experience in marketing and communications roles. Sarah started their career at Gilanada.com as the Head of Marketing Communication focusing on social media management and event partnerships. Sarah then moved to Dattabot as a Human Resource Intern, where they assisted in organizing internal events. Sarah later joined ByteDance as a Marketing Communications Executive, where they worked on marketing and monetizing the AI-driven news and entertainment app, Baca Berita (BaBe). Currently, they are with Kopi Kenangan, first as an In-App Campaign Coordinator, heavily involved in managing in-app campaigns and day-to-day support, and then as a Marketing Project Specialist and now as the Marketing Project Lead, spearheading innovation and managing ad-hoc marketing projects and umbrella campaigns. Sarah has experience in project planning, coordination with various departments, execution, evaluation, and reporting.

Sarah Astari completed their high school education in Social Sciences at Labschool Kebayoran from 2011 to 2014. Sarah then pursued a Bachelor's Degree in Communication Management Studies at Universitas Padjadjaran from 2014 to 2018.