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Christophe Trassard possesses extensive experience in retail management and franchise development, currently serving as Franchise Development Manager and Regional Director at KOOKAI FRANCE since September 2014. Responsibilities include overseeing a team of 24 store managers, implementing performance improvement plans, and ensuring adherence to company policies. Prior roles include Store Director at LA HALLE, where team management and financial oversight were key, and various management positions at La Halle Chaussures et Maroquinerie, contributing to merchandising initiatives and staff training. Early career began at Go Sport, with roles ranging from Salesperson to Department Manager. Christophe Trassard holds a degree from the Ecole Commerciale de la Chambre de Commerce et d'Industrie de Paris, specializing in Commerce, Finance, and Communication.