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Maarten Lamme currently serves as Brand Activation Manager at Koninklijke Grolsch and is a Co-Founder and Board Member at Hope Sports Foundation. Prior experience includes a position as Board Member for NIMA Young Professionals, Brand Manager Media at Brouwerij 't IJ, and roles in Marketing and Branding at Merktuig. Additional experience encompasses a Communication & Cultural Affairs role at the Embassy and Consulate-General of the Kingdom of the Netherlands in Australia, and Marketing & Communication positions at Koninklijke Rijnja. Maarten holds a Bachelor of Arts degree from Amsterdam University of Applied Sciences, completed in 2020, and previously attended Montessori Lyceum Herman Jordan.