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Yves Bisang is an accomplished professional with extensive experience in economic development and marketing, currently serving as Leiter Wirtschaftsförderung and Projektleiter Aussenbeziehungen und Standortmarketing at Stadt Zürich since March 2009. Responsibilities include the development and positioning of the "Zürich" brand, creating marketing and communication strategies, planning brand presentations, and fostering international relationships with partner cities. Additionally, Yves holds board positions at Kongresshaus Zürich, BlueLion Incubator, Startzentrum Zürich, Verein Go, glatec, and Life Science Zurich Business Network. As the founder of Bisang Marketing GmbH, expertise lies in marketing for SMEs, public institutions, and cultural projects, focusing on brand development and marketing strategies. Educational qualifications include a Licentiate degree from the University of Zurich and a Master's degree in Brand and Marketing Management from Lucerne University of Applied Sciences and Arts.