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Praeophan K. (Jell)

Senior Manager, Lifecycle Marketing at Kong

Jell K. has extensive work experience in marketing, specifically focused on email campaigns, CRM strategies, and lifecycle marketing programs. Currently, Jell K. works as a Senior Manager at Kong Inc., where they lead the end-to-end strategy for hyper-personalized lifecycle marketing programs. They collaborate with key stakeholders to develop and deliver shared strategies, monitor program performance, and identify areas for improvement. Prior to that, Jell K. worked as a Technical Marketing Manager at Bill.com, where they led CRM strategies to increase user adoption rates and implemented A/B and multi-variant testing. They also served as an Email Marketing Manager at Invoice2go, where they managed email campaigns and implemented targeted segmentation strategies. Before that, Jell K. gained experience as the Director of Email Marketing at Force Marketing, where they managed email campaigns and analyzed channel performance. They also worked as a Web Developer, collaborating with the Director of Interactive Marketing to develop marketing automation platforms. Additionally, they served as an Interactive Developer at ICON, where they developed user-facing features and created wireframes and prototypes. Jell K.'s early experience includes working as a Project Manager at Tune Pusher, LLC, where they collaborated with artists and engineers to ensure project completion.

Praeophan (Jell) K. attended The Creative Circus from 2013 to 2015, where they obtained a degree in Interactive Development with a specialization in Game and Interactive Media Design. In addition to their formal education, Praeophan has obtained several certifications. These include Data for Product Managers (Fall 2022) from Reforge, Marketing Analytics from Cornell University, Litmus Certified Email Marketer from Litmus, Google Ads Display Certification from Google, and Google Analytics Individual Qualification, also from Google.

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