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Flor de Anda is a seasoned professional with extensive experience in product management and customer experience across various industries. Currently serving as a Partner at Winston and Principal Product Manager at Koltin, Flor de Anda focuses on transforming startup dynamics and improving access to health insurance in Mexico. Previous roles include Product Manager and Head of Customer Experience at super.mx, where initiatives led to significant enhancements in user engagement and product offerings. Additional experience includes project management positions at Nielsen and Zubale, as well as user acquisition and marketing roles at Ipsos. Flor de Anda holds a degree in Literature from Universidad Autónoma de Campeche.