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Muhammad Asif has extensive experience in food production and quality assurance, currently serving as Site Technical Manager at Kolak Snack Foods Ltd since September 2012, where responsibilities include managing technical KPIs and overseeing the audit process. Previous roles include Technical Manager for new sites and QA Manager at S&A Foods Ltd, where Muhammad led a production team and established formal QA processes. Muhammad's career began at Desi Foods Ltd in Birmingham as Shift Manager, focusing on health and safety standards and process improvements. Holding an M.Sc in Food Production Management from the University of Nottingham and a B.Sc (Hons) in Agriculture and Food Science from the University of Azad Jammu and Kashmir, Muhammad combines academic knowledge with practical expertise in the food industry.