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Pasi Merkkiniemi has extensive experience in the load handling equipment sector, primarily at Koivunen Oy since 2005, where roles have included Category Manager, Project Sales Representative, and Product Purchaser. Responsibilities encompass purchasing, delivery management, sales, marketing, and after-sales service for products such as PM/Maxilift truck mounted hydraulic cranes, HYVA hookloaders, Maxistab stabilizers, and hydraulic components. Prior to this, Pasi Merkkiniemi worked as a warehouse worker at Hobby Hall from 2001 to 2004. Educational qualifications include a Bachelor of Business Administration in Business Logistics from Laurea University of Applied Sciences, completed in 2008.