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Tomas Aberastury is an experienced professional with a diverse background in business strategy and digital transformation. Currently serving as a Partner at SmartBot, Tomas focuses on IVR solutions and operational scalability. As Global Business Partner, CMO, and Culture Officer at YOPLABS, Tomas collaborates with leading companies to develop innovative digital business models. In the role of Network Associate Partner at Koibanx, Tomas contributes to enhancing financial systems through blockchain technology. Prior roles include Co-Founder and CEO of funx.media, Strategy Advisor for the Government of Buenos Aires, and Co-Founder and Managing Director at Smarttly, where significant loyalty programs were launched. Earlier experience includes leadership positions at LA NACION, Sprayette, Perfil.com, and Reader's Digest. Tomas holds an MBA from Universidad de 'San Andrés'.