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Paulo was halfway into his law studies he realized that his passion was design. He started working in Brazil in several agencies, achieving the art direction of his own company a few years later where he worked for important brands in the Brazilian Industry, such as: Petrobras, Jimo, Iriel Siemens, Carrier, Gerdau. He joined Koi Studio bringing vas experience working with Brands all over the world: Brazil, Uruguay, Argentina, Chile, Italy, England, Spain, Panama and USA. His capabilities expand in various areas such as Graphic Design, Web Design, Advertising, TV, Animation, Mobile App and Photography for known clients such as: Panama Government, Revista Soho, Subway, Canali, Velez Leather Lovers, Thrifty Rent Car, Dollar Rent, Burger King, April Group, Panama National Bank, Lombard Street Research, Melia Hotels, Princess Casinos, Sheraton Hotels.