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Madiha Nasrullah has a diverse and extensive work experience in marketing, product management, and entrepreneurship. Starting in 2012, they worked at Nielsen as an Executive in Consumer Insights & Innovation. In 2015, they interned at BERA Brand Management as a Consumer Insights Analyst while pursuing their MBA. Following this, they co-founded Nazdeeq in 2016, a tech company focused on cross-border e-commerce. In their role as Co-Founder and Marketing Manager, Madiha took on various responsibilities including market research, brand positioning, product management, campaign management, and sales and revenue growth. Madiha successfully grew the company's customer base, implemented digital marketing strategies, and managed financial planning. In 2019, Madiha worked as a Marketing Manager at Pizzaiolo Gourmet Pizza, where they contributed to marketing initiatives. Later that year, they joined Intuit as a Product Marketing Manager, where they played a key role in promoting their products. Currently, they are employed at KOHO, initially as a Product Marketing Manager and now as a Senior Product Marketing Manager.

Madiha Nasrullah, MBA, has a strong educational background in business administration and marketing. Madiha obtained their Master of Business Administration (M.B.A.) degree in Marketing/Marketing Management from the Thunderbird School of Global Management from 2014 to 2016. Prior to that, they completed their Bachelor of Business Administration (BBA) degree in Marketing & Media Studies at the Lahore School of Economics, from 2008 to 2012.

In addition to their formal education, Madiha has also gained expertise in Google Analytics through an Advanced Google Analytics certification from Google Analytics for Business. The specific date of obtaining this certification is not specified. Madiha also pursued a major in Marketing and a minor in Media Studies at the University of Wisconsin from 2009 to 2010.