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Rachel Beine is an accomplished marketing professional with extensive experience in retail media and shopper marketing, currently serving as a Senior Channel Manager at Kohler Co. since March 2018. In this role, Rachel leads marketing activities for major eTailers such as Amazon, Lowes, and Wayfair, focusing on achieving sales and market share goals. Previous positions at Kohler included strategic direction for national media campaigns and cross-channel marketing strategies. Rachel began their career in the retail sector at Kohl's Department Stores, where responsibilities included omni assortment buying and merchandise analysis. Educationally, Rachel holds a Bachelor of Business Administration in Finance from the University of Wisconsin-Whitewater.