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Cory Bayers has a diverse work experience spanning various companies in the marketing and brand management field. Starting in 2000, Cory worked at Helly Hansen, where they held multiple positions such as National Marketing Manager, Global Mountain Sports Marketing Manager, and eventually Global Marketing Manager. In 2009, they joined lululemon athletica and took on roles such as Global Brand Manager, Director of Global Brand Creative, and Vice President of Global Brand Creative. After leaving lululemon athletica in 2015, Cory spent six years at Patagonia as the Head of Global Marketing. Most recently, in 2021, Cory became the Chief Marketing Officer at Kodiak Cakes.

Cory Bayers attended Concordia University from 1990 to 1993, where they earned a Bachelor of Commerce (B.Com.) degree with a concentration in Marketing.