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Ali Fluke is an experienced marketing professional with a robust background in shopper and digital marketing. Currently serving as Associate Director of Shopper Marketing at Kodiak Cakes since October 2019, Ali has previously held various roles in the same company, showcasing a progression from Advertising Manager to Senior Shopper Marketing Manager. Prior experience includes a significant tenure at POC, where Ali managed a $425k marketing budget and spearheaded customer acquisition strategies that achieved a 33% average annual growth in direct-to-consumer revenue. Additional roles in sales, customer service, and event management across organizations like Scott Sports, Backcountry.com, and Sparians contribute to a well-rounded expertise in brand growth and customer engagement. Ali holds a BSBA in Business Administration from the University of North Carolina at Chapel Hill and has also studied at the University of Otago.