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Shah Alum is a seasoned digital marketing professional with extensive experience in e-marketing and client services. Currently serving as Vice President, Digital at J.P. Morgan since July 2016, Shah previously held roles as eCRM Manager for the EMEA region and served in various consultative and managerial capacities at companies such as emocial digital, Wildfire HQ Marketing, Naked Communications Europe, Intela, eBay Enterprise, and Emailvision. Shah's expertise spans email marketing, digital strategy, and project management for high-profile clients, backed by a BSc in Information Systems with Business Management from the University of Westminster.