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Ross White is an experienced media executive with a robust background in sales and marketing within the broadcast industry. Currently serving as Vice President and General Manager at KOAA5 since July 2016, Ross previously held the role of General Sales Manager at WMC-TV from September 2014 to June 2016. Prior to that, Ross spent over eight years at KVII-TV, starting as Interactive Market Manager/Account Executive and ultimately advancing to Vice President, Director of Sales. Ross specializes in strategic planning, training, and the execution of revenue initiatives, leveraging expertise in both traditional and digital media to create customized advertising solutions and effective branding campaigns. Ross holds a Bachelor of Science degree in Mass Communication/Media Studies from West Texas A&M University.