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Lubna Baig is a skilled marketing professional with extensive experience in email marketing and digital campaigns. Currently serving as a Senior Associate in Email Marketing at upGrad KnowledgeHut since August 2023, Lubna previously held roles including Chief Career Coach and Career Coach at the Forum for Competitive Advantage from June 2021 to August 2023. Lubna's expertise in campaign operations was further developed at Blluenation Consultants, where responsibilities included creating email templates on KNAK and Marketo, managing client projects, and conducting A/B testing. Earlier experience as an Analyst in Digital Marketing at True Influence involved lead generation, data extraction, and campaign performance analysis. Lubna also contributed as a Marketing Campaign Specialist at USEReady, focusing on webinar campaigns and database management. Educational credentials include an MBA in Marketing and Finance from M P Birla Institute of Management and a Bachelor of Business Administration from KLE's College of Business Administration, complemented by certification as an International Certified Career Coach.