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Ofer Bar-on currently serves as Vice President of Merchandising at knowledge4all and Nofshonit Group, positions held since December 2018. Previously, Ofer held various roles at Groupon from October 2011 to November 2018, including VP Sales, where oversight of sales operations in Israel was a key responsibility, and as Head of Telesales and Divisional Sales Manager in Tel Aviv. Ofer's earlier experience includes serving as Recruitment Manager at Atid - Human Resources from 2008 to 2011, and as Sales and Customer Service Manager at Pelephone from 2003 to 2008. Ofer also served in the Israel Defense Forces from August 1994 to November 1998 as an Intelligence Officer, notably as Company Commander of the Observation unit in the Gaza Strip. Ofer received an education from The College of Management Academic Studies between 2004 and 2007.