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Robert Feeney spent his early career in Hollywood entertainment, which is where the inspiration arose for his software solution Ringorang®. It was initially the tragedy of losing both of his brothers to suicide that propelled him into Hollywood, to develop stories that could help people take on new and better behaviors. There he met his business partner BW Barkley, who invented a way to engage people through app-based nudges – and Ringorang was born. Robert took the software prototype, which started as a marketing tool co-developed by Coca-Cola, into clinical trials where it was redeveloped with the U.S. Department of Energy, partnering with national laboratories and millions of dollars in grants. The result was the first software solution to deliver behavior change at scale. More applications for Ringorang in the federal government and with world-leading tech companies led Robert and BW to form their business, Knowledge as a Service, Inc., which they moved from California to Wichita, Kansas. Now, they have developed the world’s first algorithm – Ringorang’s underlying infrastructure known as A.S.K (attitudes, skills, and knowledge). Global organizations use Ringorang to deliver large-scale change reliably. Robert is the owner of six patents and is proud to be a Wichitan supporting the rapid growth of the local technology industry.