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Alexander C. Schmidt has a strong background in executive leadership and marketing. Alexander C. currently holds the position of CEO and Managing Director at Kneipp since 2017. Prior to that, they worked at Dyson from 2012 to 2017, where they served as the Managing Director for various regions, including D-A-CH. During their time at Dyson, Alexander was responsible for operational leadership, driving sales growth, developing strategic retail partnerships, and implementing product initiatives. Before joining Dyson, they had an extensive career at Procter & Gamble starting in 1997. Alexander C. held various roles in marketing, including Associate Marketing Director for global Braun hair care and senior brand manager for global Braun male grooming. Alexander also has experience in sales management and brand management.

Alexander C. Schmidt completed their education in the field of Business Administration. From 1989 to 1996, they attended WU (Vienna University of Economics and Business) and obtained a Graduate diploma in Business Administration (MBA). In 1995, they participated in an exchange term at Carnegie Mellon University - Tepper School of Business as part of their MBA program. In 2017, they enrolled at the University of St.Gallen for the Sankt Gallen Management Institut (SGMI), where they completed a Senior Executive Program focused on Strategic Management, Finance Management, and Leadership. In addition to their formal education, in December 2020, Alexander obtained a certification in "Leading with Purpose" from LinkedIn.