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Jelena Smith is an accomplished marketing professional with extensive experience in digital marketing, content creation, and lead generation across various industries, including SaaS, biotechnology, healthcare, nonprofit, and professional services. Currently serving as Director of Marketing at KMS Technology, Inc., Jelena excels in developing high-converting Google PPC campaigns, applying SEO best practices, and generating diverse content formats. Previous roles include Marketing Manager at Sakari and multiple positions at Dean Dorton, where Jelena specialized in cloud-based software lead generation and client success strategies. Jelena's early career includes internships with The Nature Conservancy and PPD, focusing on community engagement and digital communications. Educational achievements include a Bachelor of Arts in Communication Studies and International Studies from the University of North Carolina Wilmington and an online certification in Women in Leadership from Cornell University.