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Florian Würfel

Director Marketing Strategy at KMS TEAM

Florian Würfel has a diverse work experience spanning different roles and industries. Florian is currently serving as the Director of Marketing Strategy at KMS TEAM since February 2022. Prior to that, they worked at adidas for several years, holding various positions such as Sr. Manager/Teamlead in Digital Activation Planning across different sport categories, including Football/Running and eCom Europe. Florian also served as a Manager and Assistant Manager in Brand Communications/Newsroom Germany, focusing on Running and Basketball. Florian began their career at adidas as a Global Brands Trainee through the Hipo program. In addition to their experience at adidas, Florian completed an internship as a Brand Activation Intern at ACT AGENCY GmbH and worked as a VDWS Kitesurf Instructor at Planet Allsports. Florian also worked as a Student Sales Promoter at VfB Stuttgart and completed internships at adidas in Trade Marketing and BSS Markenkommunikation Sachse und Partner GmbH in New Business.

Florian Würfel completed a Bachelor's Degree in Business Administration/Advertising at Pforzheim University from 2009 to 2012. Florian then pursued a Master's Degree in Business Administration and Sport-, Leisure-, Culturemanagement from Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik from 2013 to 2015. Additionally, Florian had a semester abroad at the University of Macau in 2011, studying International Business. In 2007-2008, they also participated in Civilian Service at Frontier Lodge, an international outdoor adventure camp.

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