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Eduardo Rocha has worked in various roles since 1996. Eduardo started their career as an Analista at Credicard in 1996. In 1999, they became a Sócio at Gradus Consultoria de Gestão. In 2010, they were appointed as the CEO of Rodobens. In 2019, they founded Klubi and currently serves as its CEO.

Eduardo Rocha has a comprehensive education history. In 1991 to 1994, they studied Negócios Internacionais e Comércio Exterior at Universidade Paulista, São Paulo. From 1995 to 1996, they completed a Postgraduate Degree in Business Administration (awarded with distinction) at the University of California, Berkeley. In 1997 to 1998, they obtained a Master of Business Administration (MBA) at FGV - Fundação Getulio Vargas. In 2007, they attended the General Management Executive Program at MIT Sloan School of Management. In 2009, they completed the High Potentials Leadership Program at Harvard Business School. Most recently, in 2019, they finished the Advanced Management Program (AMP 115) at INSEAD.