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Alexandra Hofhus has a diverse work experience in the field of brand management and marketing communications. Alexandra started their career in 2008 at Klüber Lubrication as a Marketing Communications Specialist, where they were responsible for trade fair organization, lead generation concepts, and global marketing strategies. Alexandra then progressed to the role of Head of Brand Management, where they developed brand strategies, positioned the brands within the Klüber Group, and established communication guidelines. Alexandra also had experience as a Sachbearbeiter Marketingkommunikation, where they introduced and supported a global product information management system and managed print materials and promotional gifts. In 2022, they worked as a Project Manager Brand Management at Summit, a brand of Klüber Lubrication.

Alexandra Hofhus has a Master of Science (M.Sc.) degree in Marketing & Communication from FOM University of Applied Sciences for Economics and Management, which they completed in 2023. Prior to that, they earned a Bachelor of Arts degree in Business Administration from the same institution in 2018. In 2008, they obtained a degree in Industriekauffrau from the Industrie- und Handelskammer für München und Oberbayern. Alexandra also holds additional certifications in Grafikdesign from Mediadesign Hochschule für Design und Informatik, obtained in 2012, and in IHK-Fachkraft Marketing from IHK Akademie München und Oberbayern, obtained in 2009.