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Hinriikka Silvennoinen is a seasoned marketing and creative professional with diverse experience across multiple industries. Currently serving as Creative Director at Klenk & Hoursch AG since August 2022, Hinriikka previously held key roles at Diageo, including Commercial Planning & Activation Manager for Reserve and Senior Brand Manager for Rums in Europe. Earlier experience includes Brand Manager for GSK in Skin Health across Northern and Western Europe and various marketing positions at JWT Germany, along with internships in marketing and sales controlling at Diageo and Lufthansa. Hinriikka's educational background encompasses a Master's in Business Administration from California State University - East Bay, a German Diploma in International Business from Reutlingen University, and a Certificate in Communication Design from HTK Academy Hamburg.