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John Goodwin is the Executive Creative Director at Klaviyo. John was previously the Global Brand & Digital Creative Director at Patagonia from April 2014 to March 2021. Prior to that, they were the Associate Creative Director at OgilvyOne from October 2012 to March 2014. John has also served as the Associate Creative Director at The Royal Order of Experience Design from May 2004 to October 2012, Senior Art Director at Razorfish from September 2003 to May 2004, Art Director at Leapnet from August 1999 to September 2003, and Designer at Roundtable Media Inc. from April 1998 to July 1999. John began their career as an Interface Designer at the National Center for Supercomputing Applications (NCSA) from May 1997 to April 1998.

John Goodwin has a BFA in Graphic Design from the University of Illinois Urbana-Champaign.

John Goodwin works with Gregory Such - VP, Performance Marketing, Jake Cohen - VP, Content, and Tom Juetten - VP, Marketing Strategy & Operations. John Goodwin reports to Kady Srinivasan, SVP, Global Head of Marketing. A direct report to John Goodwin is and Timothy Rabb - Associate Creative Director / UX Lead.