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Lara Smith has had extensive work experience in marketing and project management roles. Lara began their career at Abercrombie & Fitch as a Senior Marketing Traffic Coordinator from 2004 to 2009. Lara then worked at Resource/Ammirati, An IBM Company, where they held the positions of Associate Director of Project Management from 2009 to 2013, and Associate Director of Social Media from 2013 to 2016. Lara then joined DSW Designer Shoe Warehouse as the Manager of Visual Merchandising & In-Store Experience from 2016 to 2018. Lara transitioned to Zaner-Bloser as a Marketing Project Manager from mid-2018 to early 2019. Afterwards, Lara worked at GSW Advertising as a Senior Project Planner from 2019 to 2020. Currently, they are employed at Klarna, where they first served as the North American Partner Marketing Lead from 2020 to 2021, and then assumed the role of Global Partner Marketing Operations Lead in 2021.

Lara Smith obtained their Bachelor's degree in Marketing, Communication, and Women's Studies from the University of Dayton, which they attended from 1999 to 2003.