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Cristina Soares is an experienced professional in the retail sector, currently serving as the Country Manager for Kiwoko in Portugal since June 2017. Prior to this, Cristina held multiple significant positions at Sonae MC from July 1995 to September 2016, including Diretora Comercial for the Pet&Plants business unit, where strategic commercial initiatives were defined and implemented. Additional roles encompassed managing the Comercial strategy for Bricolage&Auto, overseeing stock management, and leading continuous improvement projects within operational processes. Cristina holds an MBA in Marketing and International Finance and a degree in Organization and Business Management.