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Leticia Ganem Alarcon currently serves as Directora de nuevos negocios at kiwilimón since May 2022. Prior to this role, Leticia was Socia y Directora Comercial at Botica de Jabón, S.A. de C.V. from May 2019 to July 2022. Leticia also held the position of Directora Comercial y R.P. at ¡HOLA! from June 2013 to May 2019.