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Pippa Crawford is a seasoned professional in digital product management and user experience, currently serving as a Senior Product Lead at Kiwibank since May 2023. Prior to this role, Pippa held the position of Digital Product Owner at Vodafone New Zealand from October 2016 to May 2023. Pippa's experience at ASB Bank includes roles as Digital Project Lead & Product Owner and Digital UX Analyst & Product Owner, contributing to expertise in digital solutions from July 2014 to October 2016 and March 2005 to September 2013, respectively. Additional experience includes serving as Product Owner & UX Lead at Konnect Net Limited and various roles at ASB Bank, showcasing a strong background in product development and user experience across different sectors.