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Matteo Piana is a Senior Art Director at KIWI since June 2023, with a robust background in creative concept development, graphic design, and digital advertising. Prior to this role, Piana served as Art Director at Hello from June 2021 to September 2023 and at Armando Testa from October 2017 to June 2021, focusing on ATL and BTL campaigns as well as social content creation. Experience also includes a role as Digital Art Director at Arc Worldwide, where Piana worked on digital advertising and UX/UI design. Earlier positions include junior roles at ANTONIOLI s.r.l., 77Agency, and an internship at Kristina Ti, emphasizing graphic design and communication for fashion projects. Piana holds a diploma in Communication and Graphic Design from IAAD Istituto di arte applicata e design, obtained in 2016.