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Pablo Pérez Magaña is an experienced Senior Business Analyst specializing in SEM and SEO at Kiwi.com since May 2022. Prior to this role, Pablo served as the Head of Web Analytics at Webnode AG from June 2014 to August 2022, where responsibilities included business analysis, PPC campaign management, and reporting to the CMO on marketing outcomes. Additional experience includes positions at IBM providing network support, and at Hapana Matata as an Online Marketing Content Manager, focusing on sales channels and content optimization. Pablo began a career in media production with roles at Sogecable, supporting live sports broadcasts, and has a foundational internship in marketing and communication at BRB Internacional. Educational highlights include advanced degrees in web analytics and data science, coupled with extensive training in marketing management and media studies.