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Alex Bassi has a diverse and extensive work experience in various sales and managerial roles. Alex is currently working as the Senior Regional Sales Manager for Kiva Brands, Inc. in Northern California. Prior to that, they served as the Director of Sales for Kurvana until August 2022. From 2021 to 2022, Alex was the Brand Partnership Director at Airgraft. Before that, they worked at CANNDESCENT as the Director of Sales from 2019 to 2021 and as a Regional Sales Manager from 2019 to 2019. Alex also has experience in the alcohol industry, having worked at E. & J. Gallo Winery as the Business Development Manager of Spirits from 2018 to 2019, and at Gallo Wine Company as the Spirits Sales Manager from 2017 to 2018. Alex started their career at Gallo Sales Company, where they held various positions, including Area Manager, District Manager, Sales Representative, and Sales Representative Chain Division. Before joining the alcohol industry, Alex gained valuable experience as a Sales Intern at Dow AgroSciences in 2012 and as an Operations Intern in 2011.

Alex Bassi earned a Bachelor of Science degree in Ag Business from California Polytechnic State University-San Luis Obispo, from 2009 to 2013. Prior to that, they obtained their high school degree from Palma High School, from 2005 to 2009. In terms of additional certifications, Alex completed "Having Powerful, Advanced Conversations" from LinkedIn in September 2022. Alex also became a Certified Spirits Specialist through the Society of Wine Educators in November 2017.