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Franchesca G. is a seasoned marketing professional with extensive experience in digital marketing, lead generation, and CRM management. Currently serving as a Consultant at the Asian Development Bank since July 2022, Franchesca has held pivotal roles, including Head of Global Marketing at Kiu Global, where responsibilities encompassed campaign management, content marketing, and data analysis across multiple platforms. Previously, Franchesca contributed as Marketing Manager at Military Commercial Joint Stock Bank, focusing on agile methodologies and customer engagement initiatives. Earlier roles included Senior Account Executive at Eastvantage, Marketing Specialist at BlastAsia, and Senior Sales and Marketing Officer at Cerquit Solutions Inc., showcasing a strong track record in strategy formulation, account management, and performance analysis. Franchesca's career began as a Customer Care Consultant at Optus, establishing a foundation in customer relations and service retention.