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Ashish Sidhra has a diverse work experience spanning over two decades. Ashish is currently a Co-Founder at Alike, a position they have held since May 2022. Prior to this, they co-founded kitmytrip in 2016.

Ashish also worked at Artefact as the Managing Partner UK from January 2018 to September 2019. Before that, they held the role of Director - Digital and Partnerships at Dubai Tourism from April 2016 to November 2017.

In 2014, Ashish joined du as the Vice President of Digital Innovation & Emerging Services, a role they held until January 2016. Before their time at du, they served as the Head of Communication, Media & Entertainment Sector at BearingPoint from August 2012 to March 2014.

Ashish's career also includes roles at Telefonica O2 UK, where they worked as a Manager of Corporate Strategy from October 2010 to July 2012, and at Capgemini Consulting, where they held the position of Managing Consultant, Telecom and Media Strategy Consulting from October 2004 to September 2010.

Ashish started their career at Reliance Infocomm as a Manager of Special Projects in June 2004, and prior to that, they worked at Alcatel as a Product Development Analyst from March 2001 to April 2003.

Ashish Sidhra completed a Bachelor of Engineering degree in Electronics and Communication from PVPIT from 1995 to 1999. Following this, they pursued further education at the Indian School of Business from 2003 to 2004, where they obtained an MBA degree with a specialization in Strategic Marketing and Leadership & Change Management.