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Annisa Aryati currently serves as the CRM Manager at Kitabisa.com since April 2020, following a role as CRM Specialist at CROWDE where responsibilities included designing the migration data process for ZOHO CRM to enhance digital marketing strategies. Prior to that, Annisa worked at South Pole from May 2016 to January 2020, where achievements as Campaign Specialist included generating leads worth 3 million euros through digital campaigns. Annisa also held positions in business development and research, focusing on market research and lead generation campaigns. An international officer at Universitas Gadjah Mada’s Global Engagement Office from June 2014, Annisa managed international cooperation and student exchanges while conducting research for the Center for Southeast Asian Social Studies. Annisa began a career in 2013 at Little Elementary, contributing to a small business specializing in handmade accessories. Annisa holds a Bachelor of Arts degree in International Relations and Affairs from Universitas Gadjah Mada.