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As the UI/UX design and web production team manager at Kiss Digital Operations, Wadi is in charge of the planning, evaluating, and overseeing all user interface & experience designs within the KissUSA platform, ensuring the highest level of quality and efficiency is consistently executed. Communicating growth areas, opportunities and trends to the executive team and company stakeholders.

Ensure all aspects of each UI/UX design are intuitive and streamlined to provide simple navigation for consumers, and overall effective sales conversions. Create and implement storyboards, workflows, and mockups to support interdepartmental collaboration and communication across all teams for Kiss USA, Kiss Color & Care, Falscara, ImPRESS Manicure, Joah Beauty, MeAmora, The Farrah and many more.