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Sanela Rotic is a Senior Global Marketing Manager for Kiss Products, Inc., overseeing integrated marketing strategies in key European markets such as Germany and the UK since August 2022. Previous experience includes serving as Brand Activation Manager for GSK, where Sanela contributed to consumer marketing strategies for oral health care across the Balkans and Kosovo. Prior to that, Sanela worked as a Trade and Shopper Marketing Manager at Philips, focusing on shopper project operations and marketing plans in Serbia and Montenegro. Additional roles include Trade Marketing Manager for BIC, expanding stationery business volume in the Adriatic region, and Marketing Assistant at dm drogerie markt Srbija, facilitating successful local market implementations of HQ guidelines. Sanela holds a Master of Science in Marketing Management and a Master’s degree in English language and literature from the University of Belgrade.