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Wilf Horsfall is a seasoned design professional with extensive experience in rebranding, user experience, and digital product development. Currently serving as Lead Designer at Kiroku since January 2022, Wilf spearheaded a comprehensive rebranding initiative and manages a diverse design team. Previously, as UX/UI Lead at Craft Gin Club, Wilf elevated website design and user experience, leading to significant sales increases. Wilf's background includes founding UBREW, where innovative concepts in brewing were developed, and freelance projects for notable clients such as Lush and Nike. With a Bachelor's degree in Philosophy from the University of London, Wilf combines creative design expertise with a strong strategic vision.