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Björn Jeffery has held a variety of roles in the technology and media industries since 2018. In that year, they began as a Technology & Media Analyst at SVT. Björn then co-founded Enjo, a mental wellness app for modern parents, which was acquired by the Swedish healthcare provider KRY/LIVI in April 2019. In 2019, they became a Board Member/Non-Executive Director at Acast and a VP Special Projects at Clue by Biowink. In 2020, they became a Board Member/Non-Executive Director at Kinzoo, a Vice Chair of the Board of Directors at Rovio Entertainment Corporation, and a Technology Columnist at Svenska Dagbladet. In 2021, they became a Board Member/Non-Executive Director and Acting CEO at AthanaseInnovation, and a Chair/Non-Executive Chair at Fenix Family. Additionally, they have been an Advisor for their own global advisory practice focused on digital strategy and consumer culture since 2018.

Björn Jeffery attended Lund University from 2001 to 2003, where they took courses in Behavioural sciences, Political science and TV Media. In 2010, they completed the UGL, level 1 program at UGL. From 2011 to 2013, they attended Duke Corporate Education and completed the Bonnier Duke Program.