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Caleb Olorunmaiye is a seasoned digital content and social media specialist with extensive experience in content marketing and SEO strategies. Currently serving at BetKing Nigeria since November 2020, Caleb has successfully driven brand awareness and engagement through innovative content marketing. Prior roles include SEO Associate at Jumia Travel, where comprehensive keyword analysis led to significant improvements in organic search rankings, and Social Media Manager at Hands Off, focused on enhancing brand visibility across multiple platforms. Additionally, Caleb has a background in freelance writing and editing, producing high-quality content that aligns with brand standards. Caleb holds a Bachelor's Degree in Political Science from Ahmadu Bello University, obtained in 2014.